Creative and Digital Media

A Creative and Digital Media Apprenticeship covers roles across the creative and digital media industries including TV, film, digital graphics and photo imaging. There are many job roles from production and editing to camerawork, interactive media and photography.

The creative media industries are rapidly evolving and converging. New entrants will need to have an understanding of this convergence as well as general knowledge of the industries. Employers look for work-ready individuals who have good literacy and numeracy, strong IT skills and a good understanding of what it takes to work their way up in creative media – including the capacity to work hard, efficiently and in teams. Many roles require both technical and creative abilities.

During the Apprenticeship you may be working as a production runner, a production assistant, a digital assistant, an assistant to the camera crew, an editing assistant or as a production secretary. You will develop an understanding of the end to end production cycle in relation to different platforms e.g. audio, visual, interactive and emerging technologies and post production, to different genres e.g. entertainment, drama, news, sport, children’s and in different formats e.g. live, studio and online.

You and your employer will be able to tailor your Apprenticeship programme, selecting a combination of options including Production, Editing, Interactive Media, Audiovisual Journalism, Camerawork, Set Design and Photo Imaging.

The aim for this new Apprenticeship is to develop digitally savvy and work-ready employees who are multi-skilled and can work cross-platform.